The article 6 Data Tracking Services For Your Small Business, discusses how an incremental 241% ROI can be generated by applying data to business decisions. According to the Small Business Trends article, “small businesses have shied away from big data thinking it was too expensive… But the field is changing and many small businesses are now able to capitalize.” Mike Holmes of Marathon Consulting, a New York based information technology firm, recommends six “data tracking services to crunch big data” including Kaggle, Custora, RJ Metrics, SizeUp, Swipely, and SumAll.
You can read the complete Small Business Trends article here.