The Financial Brand article, 3 Critical Fintech Innovation Trends in Banking, highlights the three powerful technology trends impacting banks and financial services: smart wearables, small businesses, and crowdfunding. According to the article, “innovators in financial services see huge untapped potential in the small business segment. However, meeting these needs may require banks to think beyond what they provide today.” SizeUp is identified as a fintech company addressing the important trend of serving small businesses and empowering financial institutions to better serve their business customers. In his analysis of SizeUp’s role in the small business fintech trend, author Stephen Ramirez explains “that many banks haven’t thought about how they can provide data and insights to their small business customers as a no-cost value added service.”