The March 2016 Money magazine cover story, “Be Your Own Boss” recommends using SizeUp in “The Guide to Launching Your Own Business.” The article says that Step 1 is to figure out if your brilliant idea is a viable business and the first service recommended to figure that out is SizeUp, saying that, “…a nifty tool called SizeUp that lets you map out where potential customers, competitors, and suppliers are located – and pinpoint area where there is high demand and little competition.” It further explains that SizeUp can help show how many similar competitors are in an area, total household expenditures in an industry category, and how those compare to nearby regions.