In its article, Data Tool Helps Entrepreneurs ‘SizeUp’ the Competition, Government Technology magazine describes that small business intelligence informs decisions that impact a company’s bottom line. The article further explains that SizeUp has “Highly specific data on thousands of industries is available by geographic region.” The article explains how to use SizeUp tools and also includes a quote from SBA Administrator Karen Mills saying, “Market research and analysis is critical for the success of any small business owner or entrepreneur. Tools like SizeUp deliver data right to the fingertips of business owners to help make smart decisions and have the greatest opportunity to start, grow, compete and succeed.”